Sale wars: Online vs offline

All Financiers are busy running Festival Schemes for Dealers, Customers. Products are being sold, both online and offline at discounted prize -
One, brands realise that disruptive pricing for just one channel affects overall sales. Two, no one wants to take any chances given the weak consumer sentiment.

The online market place is ready & already have penetrated, not only the big sellers like Amazon and Flip-kart, but also with many householders turning online marketers, with various modes of sales, including whatsapp.

The Offline is trying to survive by approaching the customers, brands & The Government through various legitimate forms of protests with the help of Associations, Meetings. Malls, the modern temples are loosing prominence. Though we do find crowd there, fifty percent of them are window shopping.

The GDP growth slowed down to 5% for the quarter ended June 2019. Two ways to beat any slowdown are mobilizing investments and stimulating demand. The sales during the festival season, would increase manufacture and thereby growth.

The e-commerce giant Amazon already launched robots in its warehouses 5 years back in 2014. These robots do most of the tasks, from sorting to picking and stacking. The company has used more than one lakh robots, mainly in the US. These great selections of Amazon’s robots are developed by a US firm known as Kiva Systems. Amazon later on funded and acquired this company. They further name it as Amazon Robotics.

Flipkart employed 340 little orange cuboids as robots to its current fleet of 110, they call them bots or perhaps automated guided vehicles (AGVs), those transfer products within a fenced location bereft of humans. These robots are carrying anything with them, from publications to appliances to mobile phones.

In India, collaborative robots known as Cobots are increasing as automating tasks are human-intensive, tedious, and repetitive.The motion of the Cobots is similar to an automatic traffic management process and is handled by machine learning algorithms.

It’s evident that data science and artificial intelligence are the talks of the data for the e-commerce industry and Indian e-commerce majors are engrossing the benefits of AI right from customer segregation, sales, and delivery to after-sales and further recommending products to the customers.

Hope this sales war boost the economy - and the offline marketers are able to cope up by undoing and redoing to cope up with time.