Unparalleled Growth through Branding - Neeraj Singh Rathore

Unparalleled Growth through  Branding - Neeraj Singh Rathore  was my 60th of 2021. This book provides:

1. The core understanding of branding
2. The Significance of Branding in today's world
3. Branches of Branding tree
4. Business Branding - The new age rule for business
5. Brand management - The core component of the...
6. Advantages and Disadvantages of Branding
7. Right strategy to Design brand identity
8. Branding Strategy - An approach to build your dream brand
9. How to Brand yourself? - Branding Strategy and implementation
10. Career Branding
11. Constructive Idea of Branding through third part channel

A brand is an emotional connection between the consumer and your business or company. It is what sets apart, one business from its competitors. It is a sellers promise to deliver quality products and services to meet buyers expectation.

Common factors and attributes of branding:

• Relevance
• Consistency
• Positioning
• Sustainable
• Creditability
• Inspirational
• Uniqueness
• Appealing

Brand Positioning is nothing but an activity of designing a brand offer in such a way that it captures a special place and value in the target  customer’s mind. Example, Google ranks itself in the users’ mind as one of the trusted search engines which can provide customized and one-stop solution for all their search and needs. The positioning you choose for your brand is shaped by the competitive perspective you want to implement.

Brand Identity comes from how the brand is positioned. It becomes the face of your business, creating credibility and trust, generating new customers and delighting the existing ones. It is your company's mission . Brand identity is the noticeable component of a brand, including color, design, and logo, that differentiate and ascertain the brand in consumers' minds.

Brand Image is reflection of what people think of your brand. It is the set of perceptions that the customer have in mind about a particular brand. 

Brand Promise is the responsibility that the brand should perform.

Branding not only generates loyal customers, but also generates loyal employees. A quality brand gives people a reason to believe in and to stand for. It motivates the employees to fulfill the mission of the organization. They feel their contribution is significant in the company.

The variety of branding are:

• Service branding
• Personal brand
• Product brand
• Activist brand
• NGO brand
• Public brand
• Luxury brand
• Value brand
• Innovative brand
• Organization brand
• Group brands
• Geographic brands
• E-brands
• Celebrity brand
• Generic brand
• Employer brand
• Disruptive brand
• Event brand
• Investor brand
• Global brand

Personal branding: Will help you go to the next level. It matters. For it 

• Start from inside
• Evoke the right emotion
• Create the right experience
• Be consistent

How can you become a brand? 

To become a brand, you should understand your strengths and weakness.

 Figure out what is that one thing you are good at.

 What makes you different from your colleagues or peers?

 Now invest on that one skill, it maybe you are a smooth talker or really good MS excel or coding

 Having done working with it, implement this, keep on exhibiting people through your work ethics and your actions, that’s the reason you are better at that particular skill than others. Let your 

work speak for you.

 Once people start noticing this, your value will multiply, in your office or at your home or anywhere else.

 Slowly but surely, you will land yourself as a brand. People will enthusiastically pay you more to avail of your services. Branding is an emotional reaction or feeling stimulated from a person's experiences, both positive and negative when a person hears or sees your brand.

Brand management is the advancement of brand perception in the market. This comprises all the physical elements of a brand. Brand management is a significant facet of marketing and enhances the value of a product. It builds loyal customers by using brand confirmations with images or key messaging.

Two primary things a strong business brand should work to build Identification and customer loyalty.

Career Branding:

THE SKILLS GAP: Skill gap is a crucial issue in this century. As the technology advances, more skills are in vogue. You may have skills, but are they relevant ones in this age? Ask yourself how to know more? How to have more? As the technology advances, more skills are in vogue. With Globalization, Automation, Average being over, we need to brush ourselves up. 

Hard Skills: Hard skills stand for the practical skills. The technical skills you must mention in your resume. If you fulfill the requirements of the job descriptions, you are almost done for your dream job. Without them, you are not going to get even as mere as an interview call. If you do have any certifications or award of these skills, don’t take time to show them.When creating your personal brand, ensure your positioning in search engines like google. Search yourself there to check appear them. Do you have any article posted? What comes first in search results? 

You must have the following written out somewhere:

 A clear template of your personal brand

 Short and long-term personal branding goals

 Your unique qualities, talents, areas of expertise

 Your achievements

Why Brands fail?

• Poor product
• Brand recall drops - 
• Too much extension with limited resources
• False marketing
• Increase in competition
• Service is not upto mark

Where are you within the company?