5 am: Day 17 : FB Ad Manager – Brand Manager/Funnel

 

·       AIDA – Awareness, Interest, Desire, Action.

·       Funnel – More Leads – More Sales. AIDA.

·       ATL – Above the line marketing – Digital Campaign – radio, TV, National/international; BTL – Below the line – Those around us, like ‘No Parking’ – billboards, local ads.

·       FB:  9 Dots – Ad – 4 dot New Lead Generation Ad set – give location, age, gender, 30% will be fake leads as there will be fake profiles, only 70% will be correct leads. Detailed targeting.