Power Up your Career - Sawan Kapoor

TruNorth Solutions was born in 2012, based on my career long experiences as an employee & as a business owner. The company’s primary focus is to help salaried professionals secure their dream jobs & careers. 

The flagship offering of this organisation is the APEX Career Intensive Program, which helps individuals achieve 4 outcomes, namely:

(1) How to Triple your current salary in 90 days or less

(2) How to target any company & secure an offer of employment 

(3) How to climb the career ladder in one-third the standard time

(4) How to differentiate your candidacy in the job hunting game, making he competition irrelevant 

The company works in both the online & offline channels delivering its services to individuals who feel (a) under-appreciated or under-recognised at work, (b) are struggling financially & want to increase their income level, (c) are unemployed or about to be unemployed, and (d) are under-employed, where their strengths are not being fully utilised. 

Fulfilment a basic human need - It comes from Work

• 3X your salary in less than 90 days,
• Climb the career ladder in 1/3rd the standard time
• Target any company and get an job offer
• Differentiate yourself win the race

Industry, function and years of experience do not matter

• Understand the system
• Implement the system
• Expect on the journey

Ground rules:

• Live session : 180 to 210 minutes - intention to take action
• Notepad and Pen: Write points and questions
• Maintain flow, hold questions Q&A at the end

Need support to maintain the flow.

80% people are dissatisfied with their job, why?

Job dissatisfaction:

• Bad relationship with boss and colleagues - 40%
• Lack of growth opportunities - 33%
• Overall package & Benefits -

People don't quit jobs they quit situations. The situation could be :

• Unreasonable boss
• Political environment
• Lack of opportunity
• Lack of Clarity
• Inappropriate Harassment

Situation people go through:

• People feel they don't get appreciated or recognized, 
• Struggling financially
• Unemployed or about to be unemployed
• Underemployed? Passion is decaying....you are hired for your hands not brain

As the pandemic went on, the commute was cut out, world went virtual, people became overworked.

Its much harder to build relationship, power games in office impact us.

38% Fresher, 46% middle manager and 16% senior level - 42% underappreciated, 33% underpaid, 21% unemployed, and rest underemployed. 

How to make the right career decision : Career is made of 6 stages - 1) Final year of college - aspiration stage - self awareness 2) Promise stage - Promise of potential driving value, as experience is less - learn by observation, keep mouth closed - ears open. 3) Momentum stage - Make or break stage - building reputation - solid 4) Harvest stage - reap what you sow - ability to develop human relationship, know what you do. 5) Oncore stage - Grand finally, paint your masterpiece - Sundar Pichari 6) Legacy stage - Ratan Tata : road is paved with personal development, and this is for all who is into career, and is mandatory. Create life long learning. Your number one investment should be you, and it should be holistic. 

There is an 'invisible ceiling', hanging on your head, that limits your growth and your career. In reality, there is no 'invisible ceiling'. 

Learnings applicable to both situation:

New job

or 

Promotion

Real problem is your don't understand 'The 3 Secrets' - Apply/make the shifts:

Becoming successful is one thing, and staying successful is entirely a different ball game. 

If you don't get up and take action nothing will change. 

There are going to be situation where we have no control, but we need to navigate/come out of these situations. 

Simple formula:

E+R=O

Event + Response = Outcome

Take 100% responsibility to your career and life. 

Discovering the 3 secrets. 

• Income
• Freedom
• Impact

Free gift

• Interview questions
• Tackling work place politics

Secret One:

Every company, industry, business function, level of experience has:

• Unique NEEDS - New Emergencies & Existing difficulties to be solved - ordinary which will be in JD, and extraordinary needs go beyond the JD.
• STEEKO - Skills, Talents, Education, Experience, Knowledges & Qualities
• WANTS - What aspects are needed to be successful - soft cultural factors

Looking at workplace - ENTHUSIASM

Without enthusiasm it is 

• impossible to do meaningful work. 
• impossible to develop commitment
• Achieve excellence in anything

We are unique individuals, so the culture we need would also be different:

Top 8 Expectations (WANT) - This is for one person, for you it would be different - Find what is yours:

1. Enthusiastic Environment
2. Differentiated platform
3. Sense of Ownership - Power to take decision and accountable for it (We can't hit sixer in every ball)- Experience come from bad decisions
4. Regular access to CEO
5. Cross Functional work
6. Project Based work
7. S.M.E/Family Business
8. Building a Team

Ability to get great work from other people is the defining work of leadership. Train, grow and maintain the team. Lot of professionals in India keep living in the bubble, that it is the next certification that will improve their career. There is a value for education, but after a certain point, two factors help your growth are:

• Ability to lead - get great work from others
• What core responsibility of yours have greatest impact on the financial statement of the company. 

Super premium jobs are rare. Like Diamonds, there are many, but one is the rarest.

Red Diamond.

Dream jobs are rare, because we do not know where to look for it, and we do not have the tools to dig it out. 

It is the centre of ones NEEDS, STEEKO and WANTS

Achieving this alignment is not easy.

Our thoughts and actions have to be same, and it should be same - Congruent. 

Truth Bomb: Your career is like a mirror . Mirror can only show who you are. 

• Actions you take will build your reality. You attract the type of opportunity you are. 
• If you are not good at what you do, no body can help you. This is not a get-rich program - need to put in blood , sweat and tears. It will take hard work.
• It cannot come from Fake expertiese. It need strong legs. 
• Your STEEKQ must solve major problems

2nd Secret - Understanding the SPT Model

Concept of red diamond. Make it your reality. 

SPD Model:

Suspects - Prospects - Target

Suspect - Match between our STEEKQ and their needs. Research these companies. Hard research it becomes

Prospects - Soft data Research - Look at WANTS - Culture - These companies became 

Target - That is the centre of the three 

Broad to narrow approach. 

How do we conduct these research?

Hard Data public domain research for:

• Financial - Numbers don't lie. 
• Industry - fit within the industry
• Credit Agency - SIBIL individual score - creditworthiness to banking system, CRISIL for business
• market - 
• Competitive

Soft Data research - behind the screen:

• Team member assessment
• Decision maker identification
• Employee opinion
• Management Style
• Leadership biographies

Job on paper can be very different from a job in reality. As a job seeker you put forward your best foot. Similarly a company is also putting their best foot forward.  Should satisfy the 8 cultural wants, if you don't agree and want to follow the leader, you will not make a good team member. 

This is how we take the prospect company to Target company. 

Fast and Easy way - find your Suspects - prospects - Targets. 

Daymon Worldwide - hired Sawan Kapoor

Principle of Dynamic acceptance: Three options: - In life

• Accept - Denial - Accept what you cannot change,
• Speak - Rebel - Change what can be changed
• Search - Smart - Remove yourself from unacceptable

When you change job, jump in salary is higher. Is it a sustainable way to increase your salary? - No. 

Moved from Daymon to Total Wine. 

Experience : You're Fired. Brave face inside, but inside shaken. 

You don't know how to react. It will take 2-3 days for the emotions to settle down. 

Without cultural alignment, the time of A-Player is wasted. 

Or leave the country in one month. Felt no job. 

Used SPT model. - 4 Target company. - Hard Data and soft data - NS Score (Impact) I - Needs to Steeko (Hard data research) ; Culture - Wants (8 factors); 

We can quantify and find the right company. 

Where there are people there will be politics. 

People say - Money is not everything. True it cannot by happiness, relationship, health, time. But honest truth is we should not say this until we are millionaires. It is philosophical. Money can buy great health insurance, it can help produce things you want. Got into Palm Bay (Sutton & Maxwell)

Your Past Salary is not related to future potential - These are limitations created in your mind. Learning from SPT model.

HR will ask for current salary/last CTC, all over the world. 

Early under-achiever become CEO by 30. Walked every inch of the journey.

Understand problems, politics. Nobody will come and gift this to you. 

Boss appreciating and gifting in front of family -  give respect, and people will do anything for you.

First we need to give. Only then we can get back. 

The dots will only connect, when we look back. 

There is a science to building your career. 

2 reasons why you are settling or compromising on your career - limiting beliefs, that's only in your head:

1. You believe your expertise is not worth a larger pay cheque
2. You think t is worth it but by increasing your expectations, you will be priced out of the market

Break them, understanding the psychology. 

Initiative is very important, but more important is Finitiative is even more important.

Psychology to break the limiting beliefs:

You don't get paid for this alone, 

• Time
• Knowledge
• Personality

what you are paid for in relaity is : 'Value of the results that you deliver. '

Most difficult thing for an employer or a business owner is to develop great people and then to be able to hold onto them. 

It doesn't matter which department you are in, you should be able to hit your outcomes. We need people to help us solve our problems.

If a business or an employer is sitting across from the table from someone who can solve their N.E.E.D.S , there is no way they are going to let them get away. 

Living a Blind Life. - You know what the right thing to do is, but is unable to do it. Because of beatings in life. 

Three circles - 

• Inner - Identity
• Second is Processes
• Third or outer circle is Outcomes.

Identity -) Process -) Outcome

• Outcome = What you get
• Process = What you do
• Identity = What you Believe

True behaviour change, is the ability to change your identity, and this is a simple two step process. 

• Decide the type of person you want to be - Regret of the past, and anxiety of the future - 
• Prove to yourself with small wins.

People prefer the certainty of misery to the misery of uncertainty. 

Failure is not the opposite of success, but what gives success it's meaning. There is a strategic value to failure, there should be no negative resistance to failure. 

You must overcome resistance to win in your life. 

• Invisible and internal enemy is the dangerous. You cannot have a dialogue with your resistance. 
• Unreasonable and Hierarchical -
• Impersonal & Strategical

Procrastination is a clear sign, that you are operating from negative resistance. You need to know where it is coming from.  It has complete access to your brain.  It knows what to do to break what you need to do.

Accelerating your career is in your hand. Don't compromise on your career or money. Look for your red diamond. 

Myth: A high Salary will price you out of the market - A high salary reassures an employee that you are the best of the best. It is a direct representation of your worth. 

• We only get what we pay for. We cannot get Ferrari for the price of a Fiat.  Consider your self to be a Ferrari, don't be stuck in the life of a Fiat. 
• People who are paid more get's better result. People who get paid more produce better results. It is easier to fix your own life on a premium salary. 

When there are problems at the senior level - it will trickle down to all levels. 

IMPLEMENTATION

Locating the address of the Red diamond:

Ist Objective Hard Data Research stage: - Competence

1. Uncover N.E.E.D.S -  2. S.T.E.E.K.Q Match

2nd Objective Soft Data Research stage: - Culture

1. Discover W.A.N.T.S - 2. Are W.A.N.T.S present

Red diamond is at the end of the road.

Hard Data Research: - Analysis:

• Financial Analysis - Ratios - Liquidity, Activity (efficiency of every department), Solvency, Profitability, Market, 
• Industry Analysis - Michel Potter - 5 Forces - intensity, bargaining power, threat, substitute the product, profitability and logetivity; Trends,; Drivers; Value Chain; PESTEL - Political/Economic/Social/Technological/Environmental/Legal. 
• Credit Rating Analysis - Institutional - Payment history, risk, account, personal, contact, 
• Market Analysis - Feedback - Customers, brand position, pricing strategy, SWOT, Portfolio , 
• Competitive Analysis - Market share - Price, quality, service, Best in class, Benchmarking

Total Sales - Cost of Goods Sold = Gross Profit - Indirect Expenses (Taxes, Interest, Depreciation, etc)=Net profit

Price, Quality and Service of a company - You should know. 

Join company where your STEEQ can create maximum impact. 

The entire process is guided by templates. 

Soft Data Research:

• Departmental Alignment - Sync -  KPIs Mapped, Goals clarity, Strategy Map, Resouces, Execution
• Decision Maker - Landscape -  1st connects, 1st Researched, Positioning, Social Media, Multiple People
• Employee Opinion - Micro - Past history, core values, Mission (Why?), Vision (What?), Purpose (Drives)
• Management Style - Feedbacks - Your WANTS, get along, value system, conditions, personalities
• Leadership Profiles -  Cultural - Talkers vs. Doers, good mgt, bad mgt, hot buttons, 

In life you get to choose your friends, but not the company. 

Truth Bomb: companies relate with you for their needs, not your needs......Their job is to create return to their investors and shareholders. 

Secret 3: Use the Secret Weapon

Inbound Approach - Jobs - Revolutionary process - 100% success, a road map that differentiates you from others, red diamond jobs - premium pay, candidate engineers the journey, zero competition - there is only you, Focus on Company's N.E.E.D.S, Power moves to the candidates, MAGNETIC - Pulls offers to you. 

Outbound approach - Traditional process - Don't work often - high failure rate, shooting in the dark, standard job/pay, Candidate has a blind journey, Extremely competitive situations, focus on candidates qualificaiton , power stays with the hiring company, Repels - pushes you on offers

If you treat others problem seriously, you become important to them, and there will be multiple offers coming to you. 

Use the secret weapon:

1. During the application process: Earn you the right to play the game - Getting to know you, Getting to like you.
2. After Starting :  Getting to trust you. 

Know you, like you, Trust you.

Written communication, Verbal Communicaiton, Face to Face Communication

MTC - Making the connect. 

Successful Salary Negotiation.

APEX Approach : 90 Days. 

TRADITIONAL Approach : 163 days.

Accelerated Professional Excellency in X - anywhere.

You have a choice - Ordinary job or Red Diamond.  

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Red Diamond will be a reality if: 

• Right Fit
• SPT Model
• Inbound Approach

Learning+Coaching = Greatness

Learning Teaches you knowledge, Coaching Teaches you how to apply that knowledge. 

Systems come from unique journey. 

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Building Red diamond army:

• Only for people who understand the value of investing in themselves
• Ready to put self in the game - commitment fees
• When you are in difficulty, you become invisible to the world

APEX foundations program: 8 modules SPT

 

PC, name, city

2 days - live implementation training - June 18th and 19th  - Saturday and Sunday. 

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First Session - 

There’s a beautiful quote that says ‘ What you don’t measure, you can’t manage/improve’. This is applicable for all areas of your life. When you don’t measure or track your progress, neither can you improve nor can you understand your shortcomings.

The best way to improve your finances is by learning how to manage it. This holds true for everyone. Doesn't matter if you are making a few thousands or a 100 millions. Managing and learning to work on your finances is a habit.

The more you understand the science of managing finances and the psychology of making- there’s no stopping you!

In today’s session Sawan breaks down the step by step Process of what it takes to manage your finances and create abundance for yourself and your family.

Without money, your intention will not work. 

Financially Future Ready. 

It does not matter how you do, or how old you are. 

Solving financial problem will solve many other problems in your life. 

Money is an outcome to creating value. - Greater value you create more money you will earn.

What created financial security?  - Have different types of income, diversity of sources is also important. 

Which life style is more hectic - Time is limited - it is your biggest asset. 

To enhance your income first understand types of income

Active income - you put in time and effort

Passive income - little or no effort

New way to look at your income

Linear income - Income you can earn only once - sell 

Residual income - You work once, but income comes multiple times. 

Income matrix:

Capital income - Active and liner

Net worth Builder - Passive and liner

Auxiliary Income - Passive and Residual

Asset Builder - Active and Residual 

Excellent to managing cash flow, creates a healthier average net return over time, each asset class has its own risk level, leads to better optimization of our time. It focuses our efforts to building our lifestyle. Leads to financial abundance and financial freedom. 

The E.K.G. Test - Electrocardiogram. (ECG)

E - Enhance the money you make

K - Keep more of your money

G - Grow Your money

Two sided to a coin- 

Head : Financial Reward; - 2

Tails : Professiona Fulfilment; - 1

Edge represent - Work- Life Balance. - 3

Keep : Cash flow management - Categories of Money management , locational advantage, planning and organizing your capital. 

Grow: Complex - Managing risk & reward so your money works for you. Manage the expert who manage your money, Being future ready - retirement, life goals. 

7 Stages of financial independence

Clarity : Knowing where you want to go and where you are

Self Sufficiency: cover expenses and is self reliant. 

Breathing room: Have some savings, 

Stability Stage: No Debt

Flexibility Stage: Have two years worth of savings

Financial independence : You can live off of your passive income

Abundant Wealth: 

90% are stuck in Stage 2. 

Grow your investment

It does not matter what age you are, what is the source of your income, how much you invest, where you invest, are important, are you and those who care about are worth it? 

Take stock of your financial situation. 

Your current net worth , your age of retirement, your passive income that you want, return you can generate on your investment, average rate of inflation, what is the total net earning you need to achieve, other life goals. 

Your E.K.G is in your hand.