Final Over - Day 2 - COGS & CAC

 1) Keep a data based approach over the business consistently / make sure the business is interpreted through numbers as closer as it could be. Understand COGS.

MRP - 4times COGS; 20% discount offer.

2)Less CAC ( Cost of acquisition of the customer - the lesser it is the better is the profit / it is a key area of focus and working to make profit grow exponentially )

3)Customer Retention program is a most critical area as keeping a customer Live in the business flow / repeated orders / up-selling / Cross-selling /  Less overall CAC and better and quality referrals.

4)The unit economics sheet has  more variables / working to bring them all to the next best less % will give a compounded effect on the over all profit or Net Realization.

5)Reframe the Discount portion as loyalty program , referral bonus back to the customers once they are on board and keep their relationship with us live. Value the buy they do in this wide market place. 

6)When the digital marketing strategy is planned inline with the service industry for any D2c brand - 65% profit. _ knowledge Quotient _ New ideas sharing with clients brings / retains / holds a customer better _ sustainability 

7)A loyal Customer is the face of our business - Always ensure keep smiling.

8)Right analysis/ Right product /Right packaging / Right costing / Right Positioning / Constant effort to keep every aspect of the business right is very important to stay live in the business. 

9)Keep a good eye on how good our product and strategy adds value to or customers - the more they experience it, they keep the business going and growing.

10) As much a customer is repeating his/ her orders with us / the Individual CAC of the customer and the overall average CAC of the business will go down and thus a profit momentum can be achieved.