5 am - Final Over for 2022 - BOAT - 1/2nd

 

Important:

1. The session begins at Sharp 5 am.

2. Only one device will have access to the webinar. Kindly plan accordingly.

3. No recordings will be shared - Remember friends, the agenda is to build consistency.

4. You will be getting daily reminders too. 

5. Remember this program is only for inner circle members (LT, HSP 2024, HSP 2022 ) and Final Over registered participants only.

Session over zoom, only through one devise allowed. 

Consistency - 5 break through.

Time is very important. 

Points covered:

• Brand
• Tool
• Networking Strategy
• 
  
  
  
  
  
  
  
  
  
  

Today every 3rd person in India use BOAT product.

Boat head - cool, confident and SASSY 

Selling not just product but aspiration. 

2 years to launch. Basic rep

Aman Gupta - CMO

Market research 

Trust

Lifestyle product

D2C product

Audacity to sell

Method to madness

Opportunity:

1. Adoption

2. Market - luxury, premium, mass affluent and mass unbranded

3. Differentiation - life style branding for young - fast fashion; good technology; pricing based on 4 markets; 

Tata Nano did not sell well here. - brand should connect to people today. Their taste.

4.channel - how distributed - 3 - ownwebsite; existing Market; own logistics. 

5.Celebraty vs non celebrity- choose people before people become famous . Celebraty charisma

4P - Product, place, price, promotion

Most imp. Create community. Content and community; run contest , desire to be czar.

Gaming, misfit - more than 200 brands

House of Brand - house.