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Wednesday, October 02, 2024

I’ll get back to you

How to handle "I’ll get back to you" by Rajiv Talreja


You’re in a meeting, pitching your product like a pro.

You’re showing off the features, answering every question.

The client is also nodding along.

You’re thinking:

“This is it… I’ve got this!”

But then...

Just as you’re about to seal the deal...

They hit you with this:

“Okay… I’ll get back to you.”

...

..

.

And...

They never do.

Now you’re left wondering: What went wrong? 🤷

Well, no... it’s not your product.

It’s not even your price.

It is because...

you were not controlling the conversation at the sales meeting.​

What do I mean by that?

When a client doesn’t say “yes” right there in the meeting, it’s because they’re not convinced.

So what can you do to fix it?

1. Stop the “Feature Dump”

Look, no one cares about all the fancy features of your product. If you’re spending 80% of your pitch talking about what your product does, then you’re losing them.

What to do instead:

Spend the first 5 minutes only talking about the customer’s problems. Understand what’s troubling them. And then position your product as the solution. Make it about them, not you.

2. Handle Objections BEFORE They Arise

You know they’re going to ask, “Why should we choose you?”

So why not answer it before they ask?

How to do it:

During your pitch, say something like, “I know you might be wondering why our price is higher. It’s because we offer X, Y, and Z, which no one else does.”

Boom. You’ve now killed that objection before it even surfaces.

3. Show Them What They’ll Lose By Delaying

People are more scared of losing something than gaining something.

So, instead of saying, “You’ll increase your sales,” say:

“Every month you delay using our service, you’re missing out on an extra ₹____ in revenue. Let’s not let that happen.”

It’s a subtle switch, but it makes a big difference.

4. Don’t Wait Till the End to Discuss Price

Most business owners leave the pricing talk till the very end. But here’s what happens: when you do that, you end up surprising the client… and that surprise leads to hesitation.

How to do it:

Be upfront. Mention your pricing in the middle of your pitch, not at the end. And justify it by tying it back to the value they get.

5. Create Urgency (Without Sounding Pushy)

The easiest way to lose a deal is by leaving the client with no reason to act NOW. You need to create urgency — but not by using cliché lines like “Limited slots available.”

Instead:

Tie urgency to their pain points.

“Each month you’re not using this solution, you’re losing ₹____.”

Show them the cost of inaction.

Meera, every sales meeting is a chance to close a deal, trust me.

But if you keep making the same mistakes, you’ll keep hearing the same, “Let me think about it.”

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