Content Creation ~Shweta Samonta & Sreerag

 Who is responsible? 

Heard yesterday in a networking event, “if the AI prompts you give is giving you incomplete, funny, non sensical answers, think of the questions you ask, directions you give to your team and the outputs you get. Who could be at fault for the sub standard results?”

Interesting!

Learnings from Ranveer Allahbadia

1. Concept of survival worked for him when he started. Moving early worked for him. 
2. Always study what is happening globally and then see the social media and work with agility and implement it for India. 
3. Basics of communication helps - you need to know how to speak on camera. 
4. SEO is dead - Search engine optimisation. 
5. GEO is in - Generative engine optimisation. Meta AI and google AI are using social media content now for learning. 
6. You need to build systems and team to grow. 
7. Writing is the Soul of your content. Dedicate time for it. 
8. AI is used only after ideation to polish the script. 
9. Create 50 pieces of content and see how audience is reacting and then optimise. 
10. Learn BREVITY - writing or including a lot in least number of words. 
11. Keep thinking of content - new ideas all the time. 
12. If you give 700 days and create content for 700 days, no one can stop you from becoming a brand. 
13. Use 'Carousel' posts for faceless content. 
14. Be a story teller. 
15. People connect with emotion - emotion overrides algorithm. 
16. Decide your ideal upload frequency, then create a system and allocate time for every activity from ideating , shooting, editing and posting. 
17. Don't overthink and overedit. Post. 
18. Believe in your content. Block 1 hour every day on your google calender - 
1. First 20 minutes watch videos, which videos are you watching? Why?
2. Write your content
3. Practice this for 60 days.
19. Trend related contents go viral. For this your practice comes handy. Hence opportunity always meets preparation 
20. Know:

• Past - infotainment
• Present - confused, raw content is working
• Fuure - Video generating tools, fictional content, gaming content, short content. 

Content is the king. 

Create your Geo. Create contents regularly. One testimonial. Create PR - post on linkedin & Instagram. 

Do book launch, and one press release every month. 

Action is to make it press worthy. 

 

On 29/10/2025 this is what Sreerag from Potta said: To help you better, here are 7 strategies to follow:

1. Define Your Audience and Goals

Ask yourself the right questions 

a) Who are you trying to reach?

b) What content do they like?

c) What do you want to achieve with your IG account?

 A clear understanding of your audience and goals will help you create content that resonates with your audience and drives engagement.🤗

2. Use Analytics

Instagram provides various analytic tools that allow you to track engagement, reach, and other key metrics. Use this data to identify the types of content that…

 We all want more followers, right? Why not use CHATGPT to help you increase saves, shares, likes, and FOLLOWERS?

Here are 4 ChatGPT commands to help you gain more followers.

INSTAGRAM BIO OPTIMIZATION

Command: “My Instagram bio needs to be more engaging and impactful. Can you help me draft a bio that encourages followers, highlights my uniqueness, and sparks curiosity?

Include keywords related to your niche/industry

REELS ENGAGEMENT

Command: “I’m looking to create 10 eye-catching reels on Instagram that gain new followers. Can you suggest creative ideas and themes for Reels that are likely to increase likes, comments, shares, and followers for your niche/industry and the current trends?”

FOLLOWER ENGAGEMENT

Command: “I want to increase engagement with my Current followers. Can you give me strategies to increase likes, comments, and shares on my posts? How can I create a sense of community within my Instagram account? Give me specific tips for your niche/industry

DESCRIPTION ENGAGEMENT

Command: “My goal is to increase interaction through my descriptions. Can you suggest descriptions that not only tell a story but also encourage my followers to engage by asking questions, sharing their thoughts, or tagging friends? Keep in mind content related to your niche/industry