https://www.youtube.com/watch?v=o_tMdNxc2ko
Understand and learn:
There is not much revenue you can generate by writing books, but then you should.
- Why: Why must you write a book: It is priceless, valuable and life changing experience.(a) Launching a book is a powerful branding tool. (b) It helps become authority in your space if its a self help or non fiction book. Author = Authority. (c) You can create a legacy for yourself.
- Types: Different types of books: (a) To share concept: Concept format and attract leads. (b) Story format like Rich dad Poor dad. (c) Text book format - intellectual concept and formats. (d) Ultimate authority format.
- Strategy: How to strategies a best seller book: (a) Build digital product (b) Build digital community (c) Formulate concepts into the book (d) Build Buzz three months before the launch. (e) Hit the best seller on the launch date.
- Writing: How to write your book in 30 days: (a) Build a scrap book of ideas. (b) construct main chapter headings (c) plan interview of influencers - google form. 1000 words with 10 questions in google doc (d) Writing routine - daily. (e) Transcribe audio notes. rev.com (f) Freelances for editing and proof reading.
- Publishing: How to publish your book: (a) Traditional - For established, but keep major chunk of royalty (b) Self Publishing . (c) New publisher who don't take much of royalty.
- Pre-Launch: How to pre-launch your book (a)Design book cover (b) Book website with count down timer. (c) Drum up your tribe and build anticipation - Book trailer
- Launch Event: How to plan your book launch event (a) Two hour online zoom event. (b) Beautiful invitation and invite the influencers - when you have them, it will help promote. (c)shout out on your networks (d) Talk about the book. (e) Get the influencers speak. (f) Give people Amazon link (g) give away merchandise for people who buy. (h) Publish recording of launch events on youtube - well tagged.
- Best Seller: How to make it a best seller (a) Choose the right business category - sub category - if you keep general big category it will be difficult to hit (b) Take screenshot of best selling position. (c) Drive kindle sale by reducing price to 0.99 dollar.
- Increase sales after launch: How to increase book sale after launch (a) Record videos and podcasts sharing concepts from the book. (b) Ask influencers to shout out in their profile. (c) Run paid marketing campaigns on Social media.
- Grow your brand: How to grow your brand using your book (a) Get featured on other influencers podcast. (b) Get featured in mainstream media. - Include the links to the book website. (c) Use the book to open new doors (like best selling author)
Resources:
- Start writing your book on http://reedsy.com
-Get in touch with publisher on https://www.cleverfoxpublishing.com
-For more details: go to: sidz.co/strategy
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