Saturday, July 24, 2010
‘Diamonds are forever’
Had a thrilling journey with the 'superclass' into the worlds of fame, fortune, and celebrity..I reiterate that Winners doesn’t stand alone, Love Paulo Coelho....Paulo Coelho in his book 'The winner Stands Alone' says:
“A diamond, or brilliant to give it its other name, is, as everyone knows, just a piece of coal that has been worked on by heat and time. Since it contains no organic matter, it is impossible to know how long it takes for its structure to change, although geologists estimate something between 300 million and a billion years. Diamonds generally form ninety miles below the Earth’s crust and gradually rise to the surface, where they can be mined.
Diamond is the hardest and most resistant of natural materials, and it takes a diamond to cut another diamond. The particles produced by this process are used in machines made for polishing and cutting. The real importance of diamonds lies in their use as jewels.
~A diamond is the supreme manifestation of human vanity.
A few decades ago, in a world that that seemed about to return to more practical things and greater social equality, diamonds began to disappear from the market. Then the largest mining company in the world, with its headquarters in South Africa, decided to commission one of the best advertising agencies in the world. Superclass met with superclass, research was carried out and the result was a three-word phrase:
‘Diamonds are forever’
Problem solved. Jewellers took up the slogan, and the industry began to flourish again.
If diamonds are forever, what better way to express one’s love which, in theory at least, should also be eternal? What better way of distinguishing the superclass from the other billins of inhabitants who make up the bottom half of the pyramid? The demand for the stones increased and prices started to rise. In a matter of a few years, that same South African company, which had, up until then, set the rules for the international market, found itself surrounded by corpses.”
“As far as the woman was concerned, the diamond had magically appeared in some high-class shop, having – as the shop assistants always said – first been cut by Dutch or Belgian jewelers. It would be classified according to cut, colour, clarity and carat weight. The price could wary from a few hundred euros to something most mere mortals would consider truly outrageous.”
A book with around 375 pages, and see what is it that I have noticed: This is not even two pages....I thought this could be the best Introduction to my next post..so here it goes...
Heera hai Sadhakeleay!
Ah! What a wonderful engagement ring: The combination of Diamond & Platinum!
Let the love too be forever…and ever and ever…..
Labels:
Reads - Non Fiction
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