4P's in marketing :Product, Positioning, Pricing and Promotion
Positioning is doing the right thing with precision
Story telling done with empathy can shift how people see the world
Vulnerability is a bridge and not weakness
Simplicity and sincerity have more staying power than polish and perfection
Give real stories and clear intent
Be real, grounded and generously share what most people hold back
Make content that speak to you and not at you.
'To you' actually means engaging or interactive
'At you' is like lecturing,formal and bossy(not interactive)
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