Working Guidelines - Values/Growth

 In 1951, Yoshida delivered the renowned "10 working guidelines" in Dentsu

1. Initiate projects on your own instead of waiting for work to be assigned
2. Take an active role in all your endeavours, not a passive role
3. Search for large and complex challenges
4. Welcome difficult assignments. Progress lies in accomplishing difficult work
5. Once you begin a task, complete it. Never give up. 
6. Lead and set an example for your fellow workers
7. Set goals for yourself to ensure a constant sense or purpose
8. Move with confidence, it gives your work force and substance
9. At all times, challenge yourself to think creatively and find new solutions
10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. 

Tag Values

1. Integrity: Be Fair
2. Innovation: Be Original
3. Sustainability: Go Green
4. Growth: Laser Focus
5. Accountability: Own it
6. Trust: Build it