Having been together just for two years, soon after our tenth, we My friend Geetha and myself, had made some decisions, which determined our destiny....
Since then, we had always been seeing this logo of the institute:
The logo of an organization packs in both heritage and brand DNA.
Nestle’s ’small nest’ bird family has stood for baby food, milk and milk products for the past nearly 100 years.
Chennai-based chartered accountant CS Shastri, a devotee of Sri Aurobindo and a Council member of the ICAI, sought his advice on a symbol that would capture the spirit and intent of the newly formed organization. According to Prasanta Mukherjee, who wrote about the history of the organisation’s emblem in `The Chartered Accountant’ “Sri Aurobindo gave CS Shastri the emblem with a Garuda in the center and a quotation from the Kathopanishad: Ya esa suptesu jagarti, One who is awake amongst those who are asleep.” This logo was finally selected amongst all the suggestions which were received.
The choice of Garuda as a mascot was an interesting one. The Garuda packs in strong symbolism as the Vahana of Lord Vishnu. He flies faster than thought and destroys the Nagas and Serpents. Sri Krishna, in the Gita, in the verse 10.30 says:
“Vainateyashcha Pakshinam” (I am Garuda, the son of Vinata, among the birds.)
The connection between Garuda and the Nagas is crucial to the philosophy of the logo for the newly founded organization. As Sri Aurobindo once described the connection between Garuda and Nagas thus, “….the winged Garuda revered to be the upbearer of divinity, who opens his vans to the sunlight and soars to the highest seat of Vishnu,” is also the eternal destroyer of the Nagas and “the Naga is the symbol of the mysterious earth-bound force in man.” The emblem was placed and adopted at the first meeting of the Council of the Institute in New Delhi on August 15, 1949
From an Indian perspective, Garuda is the Hindu name for the constellation Aquila and the Brahminy kite is considered to be the contemporary representation of Garuda.
Garuda is depicted as having the golden body of a strong man with a white face, red wings, and an eagle's beak and with a crown on his head. This ancient deity was said to be massive, large enough to block out the sun.
Other nations adopt a more stylistic approach to the Garuda's depiction, where it depicts an eagle (being much larger than a kite)
The eagle is the symbol for quiet power and scope. We must open our lenses, like the eagle, to see the forest and the trees, and to spot opportunities to create synergy by joining individual parts of our lives to make a greater, more dynamic whole person-a person who understands the meaning of team and time.
Team work, is like running a relay race. What is needed is supporting each other achieve our collective deadlines. Work together under difficult circumstances to ensure we have collective success.
Whatever we do, we must remember our aim at every moment. If you dream to fly with eagles, don't waste time in swimming with the ducks...
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