Social Media Marketing For Books

Without even realising, we now discover new ideas and products more on social media than anywhere else. Authors across the world are now actively engaging and building a reader base for themselves on social media. Social media builds strong networks that stay with you for a long time. This loyal network will not just support your first book, but will also grow with you as you start authoring more books. In this mail, you will learn which social media platforms work well for you and your book.

Certain social media channels work best for certain kind of books. That being said, there are some popular ones that you should be part of, to build a strong following. Here they are:

Facebook: Facebook is the most popular social media platform in the world. Here, you can reach out to your already existing fan base and also build new ones by engaging with them through posts, contests etc.

Twitter: Twitter is a platform that works best when you want to establish yourself as a thought leader. Unlike Facebook this platform is all about brevity (allows 280 characters).

LinkedIn: LinkedIn has always been seen as a professional network. And for that reason, you need to be networking and engaging with the users on LinkedIn. Connecting with people on LinkedIn will help you build a strong network that you can promote your book to.

Quora: Quora is the place to be if you are looking to position yourself as a thought leader in a particular field and also promote your book. Here, you can answer questions asked by users. For example, if you have written a book about mutual funds, you can search for questions about investments and financial planning in India and answer questions asked by users. You can also share a gist of your book in your answer and urge them to give it a read.

Medium: As an author, writing is something you enjoy doing, isn’t it? Medium.com is an online publishing platform for people to read, write and share posts online. Think of it as Facebook for blogs. Here you can write interesting posts and share it with your followers. You can choose popular tags that are relevant to your expertise, create posts and share it. This way, readers will discover your content and start following you. For example, if you have written a book on Parenting, you can search for popular tags on parenting and write a small blog about your book.

 By being part of these platforms, you will build a strong online presence and an active following which will help you promote your book easily.