Neuro-Linguistic Programming is a powerful sales psychology technique that is organized with the three most influential mechanisms to roll out the faster results:
1. Neurology: Controls and regulates our body functioning
2. Language: Fixes how we interact with other people
3. Programming: Resolves the types of patterns we create in the world and our perspectives to certain things.
The reason behind implementing NLP in your sales pitch is its involvement with the development of behavioral ability and flexibility. At the same time, it also embraces strategic thinking and an understanding of the mental and cognitive processes behind the behavioral pattern.
Without NLP, you will not be able to improve your relationship with your customers instantly. You perhaps get the point right? You are going to risk your deal if you don’t have no idea of NLP techniques in sale, because these techniques are nothing but some wonderful hacks for you to have an effective communication with your clients. Definitely you don’t want to go without any sales, isn’t?
Hack 1: Work on Your Mental State: The progress of sales does not depend on the quality of products get sold, but your mental strategy to pitch them. That’s the reason, they say the best way to get into sales is to understanding the other person’s current state of minds and do reframe if necessary. Therefore, it is important to have a positive state of mind.
Hack 2: Play with Their Minds to Get the YES: Scientifically the concept denotes the separation into smaller parts. In NLP, the process is applied with the elements of psychology, hypnosis & persuasion. The technique involves taking the person in and out of a hypnotic trance, bringing them little deeper each time naturally with subtlety
Hack 3: Power of Repeating Certain Phrases: Two key components make this technique so effective – one, it shapes the perception of reality as truth to the target audience (the illusory truth); two, it increases memory. The more a message is repeated, the more it will be easier to recall.
Hack 4: Use Urgency & Fear of Loss: After all, studies show, the more a buyer takes time to decide whether to buy a product or not, the less likely they are to purchase. So, if you want to close a sale, don’t let them to think about it more than its actual timing. To create a sense of urgency, you can use either of these techniques – firstly, you can make them feel why the sales must be made right away; may be some discount in the deal or some limited period offer that will no longer be there, so that the choice should be made instantly; secondly, you can highlight your customer’s need that your product is supposed to solve the problem. This will create a fear of loss in their mind. Fear of loss accompanied by urgency, is so effective in making potential buyer on-spot purchase.
Hack 5: Mirror Your Client: Speak the same language: Mirror your customers; understand how they get the message well. Visual learners find diagrams and evidence tempting whereas the auditory learners need to examine a sound argument delivered by a voice that communicates with conviction. You should pay attention to these preferences to let them adapt your information accordingly.
Hack 6: Look from a different perspective : By imagining yourself presenting yourself in front of your audience from the perspective of your clients or audience, you create a completely different strategy to deal with.
Hack 7: Examine your beliefs: The first step to overcoming these is to learning to be aware of their “belief” – any thought about yourself that makes you feel uncomfortable. For instance, instead of dwelling on to the belief that you are not “good enough,” spend time to accomplish all those goals of yours that suggest you are!
Hack 8: Cultivate Active Listening Skill:
Hack 9. Power of Using Specific Words.:Words stimulate certain emotions and responses that can anyway lead you overcome customer objections and close the sale.
Hack 10. know your customer: After your thorough research on whether your customer is a visual, auditory or other kind of person, you can now implement this discovered knowledge to tackle up your selling strategy in their preferred way of buying. For a visual person, provoke them with pictures as part of your presentation; for an auditory customer, try to find other possible ways to use sound in your sales pitch; and for the kinesthetic person, let them touch any products before selling even if just by handling a brochure. The idea is to get their attention into you by exploiting their tastes. NLP techniques are some supplementary tools to understand your customers’ buying preferences to get you a momentary shift in your sales.
Hack 11. Stay Positive Throughout the Whole Process: Finally, to truly excel in sales you need to maintain a positive mindset. There are no other alternatives since negative thought patterns could ruin your chances of success. No doubt, positive mindset can boost your motivation and re-program yourself to achieve your goals, and through NLP, you are getting to learn all approaches at the same time, as all of them co-exist together.Despite these handy techniques being just the tip of the NLP iceberg, there is a strong probability that they will sharpen your approaches for a different way of thinking.
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