Copyrighting is just crafting words for the sole purpose of conversion. It is the foundation of selling. It is emotional, telling story. The purpose of Copywriting is for sale/conversion, with a goal to increase revenue, and the direction is Linear and Strategic.
Content writing is just the information that you give out. The purpose of content writing is Engagement/Brand Loyalty building. It is Multi-directional with the goal to increase likes, shares and comments.
*10 Step Framework* - When you create sales pages or videos; remember the keys to have are:
1. Headline/Attraction Grabber - Grab attention
2. Problem - Set up + Solution
3. Solution - Show results and benefits
4. Social Proof - Provide credentials and social proof
5. Make your offer
6. Add Bonus/Stack Value
7. Reveal the price
8. Give a guarantee
9. Urgency - Inject Scarcity
10. CTA- Final Call to Action/Reminder
To Grab attention use words like:
Step 1: Grab Attention:
- • Who else want ....
- • The secret of ...
- • Here is the method....
- • Little known ways.....
- • What everybody ought to know......
- • The lazy dads way –
- • Do you recognize....
- • See how easily....
How will I know if headline is good – understand the hack.
Use ‘Headline analyser
You don’t need a digital marketer – go to google and search -) Canva.com : Download and post to social networking
"Why are we always short of money. For many years I was not having enough money.
Whenever I used to take my wife out for a dinner, I would open the menu card, look on the right side and only order the cheapest item.
Why?
Because I did not have the cashflow, and there was not enough money in my bank to afford an expensive meal.
After going through a lot of personal development and learning from mentors, I realised that my lack of money was not the real problem.
It was only a symptom that was showing up.
The more I studied about this topic, I learned that there are 5 root causes reasons why people suffer from money problems:
If you think rich people are bad at the subconscious level, then you will not be able to attract money. You cannot attract what you despise. Even though consciously you may want to become rich, subconsciously you are repelling riches. Change this mindset first.
Poor money management is a root cause of being poor. If you cannot manage the small sums of money, how can the universe give you large sums of it? If a child cannot handle a single-scoop ice cream, the parent is never going to give a triple-scoop ice cream however much the child cries for it. That's how it works. You will be given more by God (or the universe), if you are able to be more responsible with what you already have.
Not "personally growing" is a root cause of being broke. If you are not willing to invest in your own personal growth and learning, how will you ever grow? You and your business will only grow to the extent that you do. If you are not investing in courses and training programs, you will remain stagnant at the same level. Don't be cheap on your journey to greatness. Invest in yourself. You are the best investment that you can make in.
Not having a mentor will keep you in a world of illusion. When you are on your own trying to figure things out by yourself, it's going to take you a very long time to achieve results through trial and error. Personally, I have wasted over 7 years of my life trying to figure things out on my own. Once I found my mentor and surrendered to his proven system, everything started to change. My income started to grow exponentially. This also has to do with EGO. People who have a big ego will not want mentors. They think they are too smart. And that's what keeps them broke.
Not developing new skills is also a root cause of not having money. You might have been successful 10 years ago, but if you are not adapting to the new world and building new skills, you will remain stagnant in your income. Constantly learning new skills and strategies is the key to sustainable growth in your income.
These are the 5 reasons why people remain broke and struggle.
But the good new is this...
You can change this, anytime.
All it takes is to make that one decision.
You need to be open.
You need to be willing to grow.
That's it.
I hope this made sense to you.
I truly want to help you become successful financially.
When more money comes in the hands of good people, more good can be done in this world.
Do not let your little fears inside stop you from contributing in a big way to this world.
Do not be a miser.
Think big.
Grow big.
I'm with you.
And I believe in you."
Another sales technique.
Day 2: 4th July 2021
Coaching and sales are different. What is important is conversion process, It’s not about the lead (prospective client). Do what you do best, delegate the rest.
Most commong mistake is only talking about FAB – Feature, advantage, benefit.
A writer/coach/ and seller are different – selling is not about telling.
If you need fruit, you will have to invest on the seed.
Give away the books – you will create fan. Law of reciprocity. Give ebook worth Rs. 700 and take Rs. 7,500 from audience.
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Talk about your dreams, don’t let them down
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Ebook is a lead magnet.
When writer thinks he wants to sell children's book who would be the target audience? The ultimate decision maker – example if you want to sell children's book , the parents need to feel the need to buy the book.
Do we need paid marketing or organic? Do organic. Make sales funnel. Word of mouth is karma marketing. You cannot be relying on your karmas. Sales Navigator in linked in will help you get the leads.
How to create good video.
Have vision, and work towards it. Untill you are willing to be visible how can you sell?
Onus of sale is never on a publisher, it is that of the author.
Duniya kha subse bhada rogh, khya kahenge log.
Go out, make claim.
Build trust credibility and inspire action
People don’t buy the product, but they buy the outcome of your product.
6 P’s to be remembered:
- • Problem – wired to avoid pain above gaining pleasure – I help (audience)------with (problem)
- • Pain – Problem is not the pain, it is the cause of the pain
- • Prescription- It is not the solution. Keep the A card with you. Hukum kha ekka apne pas rakho. Talk about the method, approach. Make people belive that you will get the solution. You will talk about the what and why and not how.
- • Pivot – changing the perspective -whats your mission , reason or inspiration for creating the product.
- • Positioning –
- • Product – make it better, simpler and faster, easier and cheaper
- Build your personal Brand -
- Play to your inner strength – don’t copy -
- Discover your why?
- Find your quite focus?
- Have a clear voice?
- Use your energy wisely
- Just go to the Mirror and practise
- Take a few deep breaths first and maybe jump and use affirmations
- Minimize distractions while recording out your mobile away.
- Slow down while talking, like talking to someone
- Look directly at the camera like you connecting with each one of them.
- Include the human moments and use emotions.
- Don't take yourself too seriously, have fun doing it.
Day 3: 5th July 2021
Own website, Blog monetize risk – hacking risk? Use account with less or no money.
Basics of persuasive writing – over all 10 step process.
Know the closing technique.
Trust yourself! – You do your part. It is not about what you say, but who you are, be who you are.
Books to read – Breakthrough Advertisment/Lead Magnet
When you see an ad.. what puts up the antenna is what it appeal, attract, shareable.
How to get high network clients
The real success is how do you serve your clients. 80% internal communication, Internal will manifest external. Sub con mind. Set your goal. Strong reason to win....
Break the rules, unleash the power within.
Never reveal the big sale until last.
- Your 'target' reader or your target want to feel important
- Most Targets are insecure
- Glimpsing into their past can give you clues and help you create better copies.
- Conflict is the window into the true character of the target
- How far are they willing to go
- Your product is far less important than the needs of the customer
- 80% of your copy should be in the second person voice.
- K.I.S.S - Keep It Stupid Simple
- Red pen rule - after completing your final copy, read it again and eliminate at least 30% of it. It makes you message compact, succinct and actionable.
- S.L.A.P. Rule - Stop, Listen or Look, Act and Purchase. Do not leave the call to action as a suggestion. Demand some action from the consumer by using compelling content and words. Figuratively speaking, your copy should slap the target into action.
- How much money, per month do you want to make from copywriting?
- How much free time do you require?
- How much hours per day will you work?
- Which field of copywriting excites you?
- Do you love telling stories or writing technically?
- Figuring out what people want from your product is the first step.
- Targeting the right group of people is the most effective growth strategy for a start-up.
- The third step is about making your product go viral
- The final step is to focus on improving your product to retain customers
- Product online contents that makes your company an information source and deepen your customer relation
- Find your brands voice and identify your audience and their needs
- Connect to customers by gathering and sharing information through a variety of social media
- Share your content every chance you get and make it easy for others to share it too.
- Set a calendar to systematically produce, monitor and repackage your content
- Metrics Matter: Set specific and measurable goals and be smart about keywords.
- Build unique contents for business customers to suit their special needs
- Finding the true purpose the meaning of your work will help you feel motivated and aliv
- Selling with noble purpose means focusing on customer needs, which can also generate profit.
- Scary bosses are not good for business, as fear takes the focus away from customer needs
- An honest sales pitch can't be faked, so it's best to sell products that are truly helpful.
- Creating engaging stories about your company is crucial for motivation and sales.
- A good customer relationship management will improve sales, more than a good supervisor.
- It's important to collect detailed information on successful sales and share it with everyone.
- Simple rules can keep employees motivated and engaged, which always makes work more enjoyable.
- Traditional "Me" marketing has given over to the new strategies of "You" Marketing, which are based on trust and value.
- You can stay relevant to the concerns of your customers by using content triggers and a knowledge bank.
- Help form a trusting bond with clients by presenting a like able and transparent brand.
- To stay relevant, helpful and trustworthy, be consistent with your content and take advantage of the networking opportunities.
- To stand out and connect with customers, give your brand a strong purpose and allow all employees to share the company message.
- Qualify the lead
- Invite customer into a story
- Repeat your pointers - hero story
- Create proposal and sale
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