FB Ads and cooking awesome food

 Here's what’s common b/w FB Ads and cooking awesome food:

A few days back, read this somewhere, not sure where I got this from, but wanted to note it before I forget:

"I was reading an interview of a great chef, and they asked him:

“What’s your biggest secret of making awesome food?”

He said- “it’s all about the ingredients. If ingredients are good and fresh, food will be awesome”

And it got me thinking about FB ads.

Our Ads work the same way.

The BEST ‘ingredient’ for our ads is: MARKET RESEARCH.

If you’ve studied the market well, you’ll know all their HOT BUTTONs. Put all that into your ads, and your ads will do just fine :)

Market research includes things like- what’s your market’s pains, problems, worries, anxieties. What are their desires, what gets their juices flowing? Also, inspired by Expert Secrets, what are their FALSE BELIEFs- vehicle, internal & external.

If you write ads with all this info with you, your ads will ELICIT THE RIGHT EMOTIONs.

Emotions will create more engagements- and the FB algo perceives that as VALUE. The more VALUE you deliver to the audience, the more you’re “buying Facebook’s LOVE”