You Can Coach - Siddharth Rajsekar

 

"Vitality in life is directly proportional to the vividness of your vision, the articulation of your speech, and the clarity of your mission. That’s the source of your vitality. We automatically plateau when we don’t have a clear vision but when our vision is clear, we have vitality. Vitality is automatically also proportionate to the details you put in your mind. So if you’ve got everything delegated and you’re clear about what you do, your vitality is up. And when you do something you love to do, you don’t age as much. ……….anytime you’re doing lower priority things, you’re more in your amygdala. The amygdala is always trying to avoid pain and seek pleasure and so it tends to subjectively skew your reality. You tend to then have a fear of loss of your infatuations and a fear of gain of your resentments and you are living in phobias, and that ages you. It puts time and space in your mind and occupies your mind and distracts you. That’s what ages you and that’s what entropy is.  – Dr. John Demartini"

An amazing book, in 'You Can Coach', Siddharth Rajsekar decodes how he was able to plan, launch and grow one of the largest communities of coaches, trainers and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more.

Books and courses are full of three's and six's : Triangles and Hexagons. 

Part 1 on Plan - Covers finding your niche, designing curriculum, Planning budgets, ; Part 2 on Launch cover Setting up your systems, launching products and attracting quality leads and Part 3 on Growth cover growing sales, tribe and profits. 

Part 1 Pan - (i) Finding you Niche:

'No voice is going to come out from the sky telling you....."Hey I'm God here....this is your niche! Go for it!". You know it's never going to happen that way!'

Bulb On!

A Niche = A Problem. You need to ask yourself which problem you want to solve and why it is so important for you to solve that problem. Only if you have the "Passion", will you have the energy to solve it. 

5 Lessons Before you find your Niche

Lesson 1 : The niche you pick will be your area of contribution to the word. Flow with this. Do not be rigid at the start.

Lesson 2: As your flow, get more congruent with your back story. That's where the passion and magic will come from.

Lesson 3: Marketing to everybody is a formula for disaster. Target people who are just like you.

If you are not sure, look in the mirror.

Lesson 4: You need to be both strategic and congruent when you pic your niche. 

Be authentic, and include the problems you faced in the content marketing plan. You need to have your antennas alert and open wide always to pick up where the big problem in society is and then fill that gap most effectively as a digital coach. 

Lesson 5: If you are rigid in your thinking without evolving personally, whatever niche you pick will not work. Your passion will turn into poison if you are not adaptable. 

Don't be rigid about your ways. You can grow only if the market finds what you are offering valuable. 

Be fixed on your goal, but flexible on how you get there. 

Before selecting your Niche check for these nine things: Passion, natural talent, alignment with purpose in life, experience, core skills, message for the world, who you want to become, need in the market, will you be paid for it. This would set the foundation. 

Six steps to find your Niche: 

1. Pick one Big Problem That you want to solve
2. Pick your Micro-Niche Segment
3. Pick a Method/Tool To Solve that Problem
4. Validate Your Niche Using the 5P system
5. Convert this into a Mission/Purpose
6. Craft a Business Plan around the Mission

People don't care about you, or what you know, or your results, they need  simple solution to their problem. Six problems that people face are:

1. Business
2. Career
3. Health
4. Money
5. Relationship
6. Creativity

Once you identify you Nice, riches are in the Micro - Niches. Become a specialist and not a generalist.

"If you define the problem correctly, you almost have the solution" - Steve Jobs

Once you decide on which problem to solve - Niche and Micro Niche (Step 1 and 2), Pick a method/Tool to solve that problem (step 3); validate your Niche using the 5P System i.e. Passion, Problem, Persona (target market narrowed down), Potential in the market, Payment; Convert this into you mission statement, and craft a business plan around the mission. 

Don't just be a product seller, be a problem solver, Make this your mission.  People can see through your intentions. So get real and deliver value. 

The way you need to construct a business plan should comprise of four main revenue streams:

1. Courses - Basic and advanced
2. Coaching - 1-1/group
3. Consulting - 3months or 12 months
4. Collaborations - alliances and partnerships

Two frameworks that can be used are The 4 stage (Lead Magnet, Trip wire, Core Product, Profit Maximiser) and business funnel and 3-30-90 (concepts - Breakthrough-Tangible milestone) curriculum framework.

If formal education is based on memorization, digital coaching is based on simplification.

"Your product is only a vehicle for your customers to reach their goals. All you have to do is teach them to drive." 

Part 1 Plan - (ii) Design curriculum

10 Principles:

1. There are many paths to achieve a goal
2. People need to buy you before they buy your product
3. Don't sell products.  Sell Memberships. Build Communities.
4. Will you build a great product, the bottom line will take care of itself
5. Quality speaks for itself, you don't have to market quality
6. Find role models when you're designing programs
7. Your Biggest Competitive Advantage in the market place is your tribe
8. It's not about the price, it's about the value you deliver.
9. It's not about your content. It's about delivering results.
10. People who pay money, pay attention

When people realize that your are not there solely for your profits, but you're there for their benefits, that's when the needle will move on your revenues. Take feedbacks and be adaptable to change. 

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs.

"Don't try to be original, just try to be good." - Paul Rand

Six step curriculum procedure/design: Self Analysis, set a goal, create a plan, systems and tools, action routine and Analyse & scale. 

Three step content delivery systems are: 3 day course: Concepts, 30 day challenge skill sets and 90 day goal : 1st milestone. Each covering the six steps in various details. In 3 days you can cover 6 steps- 2 each, in 30 days, you can use 5 days to cover each, and 90 days should be worthwhile result oriented goal. 

"Copying others is easy. Being unique is tough. It's your uniqueness that will make you world-class" 

Stack all your products to make it valuable as a bundle. You can use 5-3-1 framework. Level 1-sharing principles, Level 2-Tactics and tools, Level 3- Premium members refine and scale their results. When stacked it will look like a triangle. Level 1 below and 3 the tip.

Share concepts that will stand the test of time. 

Part 1 Plan - (iii) Plan your budget:

"Don't be cheap on your journey towards greatness" - Vick Strizheus

Every minute you spent in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!" - Brian Tracy.

Basic expenses would be Tax, Tools, Teams, Advertising, Partners, Learning. You do not need office, employees (freelancers can help). Income will be from multiple sources. Remember 5xROI, need investments. 

Your coaching business grows, only to the extend you do.

Part 2: Launch phase  coveres Systems to set up, how to launch the product, and attract quality leads. 

'Systems work, People Fail' - Vick Strizheus

Tools: Domain, Hosting, Email Marketing, Webinar System, Knowledge portal, appointment systems, Funnel systems,  Link tracking tools, automation tools, private network.

 Payment gateways: Instamojo, Razorpay, Stripe, Paypal, 

Great things are done by a series of small things brought together - Vincent Van Gogh. 

If you already have your course ready, the 10 steps for Launch Webinar are Preframe, nurture, storify, invite, deliver, convert .

To drive people into your funnel, top 33 types of lead magnets are Free webinar, consultation call, checklist, how-to-guide, newsletter, case study, Quiz/online tests, toolkit guide, mini-course, video, workbooks, templates, books or chapter of a book, spreadsheets, softwares, trials, access to groups, cheatsheet, swipe files or scrips, planners/productivity guide, recipes, tutorial, audio file, mindmaps, gifts, coupons, bird discounts, catalogue.

Keep improving.

To know and not to do, is not to know.

Part 3 is Grow. It covers 27 buying triggers,  Top 10 sales funnels, grow your tribe, 

"Management is doing things right, leadership is doing the right things" - Peter Drucker.

You find different tribes everywhere: Spiritual tribe, Musical tribe, Network Marketing tribe, affiliate marketing tribe, business tribe

"Coming together is a beginning, staying together is progress and working together is success." -Henry Ford.

Turn your message into a movement. "Your quiet intentions are louder than the words you speak." - Sidz.

Activate your digital tribe, by changing lives. Have three levels of achievements - Finishers, Achievers and Superstars.  Act and Grow your profits. 

Grow your sales, tribe and profits. 

Next part covers interviews with Industry leaders Jack Canfield, Dr. John Demartini, Blair Singer and Vick Strizheus. Insights to digital coaching from Surendran Jayasekar, Rajiv Talreja, Puja Puneet, and nine digital masters.

Worth having both digital and paper back copy of the book. This was my 80th of 2021. Yet to read the interviews part. Waiting for the paperback.