From compiling content to conducting the presentation, here are helpful hints on selecting and creating audio-visuals, as well as crafting handouts and other presentation materials. Ultimately, viewers should feel confident in their ability to provide an engaging and effective presentation that achieves its purpose. Key areas are:
- Contents
- Audio-visuals
- Materials
- Presentation
- Consider the purpose of your
presentation
- Who’s your audience –
demographic, attitude, age
- What are the logistics – room,
technology, what comes before and after your presentation
- Conduct Research – Read books,
search internet – know you have relevant, and complete information
- Select a Background – Topical,
Problem-solution, process, chronological, Change of position, Objection-Response,
Question-Answer, Topological, Mystery Trip. – You can use more than one
background
- Opening of presentation –
Strong Hook – Grab your audience attention. Describe your purpose,
Establish Credentials, Create Rapport, Identify common ground. Write the
opening – question, quote, joke, Statistics,
- Create the Body – Organise the
main points effectively, for each key point start with Hook, explain how
to apply, provide transition. Repeat key point several time. Feel free to
play with language. Metaphors, story and humor. Be creative. Make your
message resonate with them. You may also want to use persuasion. Emotional
tone and Evocative expression, provide case. It’s important to make your
core message clear throughout the content of your presentation and ensure
every point you make clearly supports that message.
- Strong closing – Reinforce main
points and call to action. Let audience leave with two or three key ideas,
and make it obvious. Try to end your presentation on a positive note if
possible.
o What’s
the purpose of your presentation?
o Who’s
your audience?
o What are
the logistics?
o Search
the internet and read books, articles, studies, etc.
o Find as
many sources as you can to get a well-rounded understanding of your topic.
o Stick to
sources that are credible.
o Find
information that’s relevant to your topic and that supports the overall purpose
of your
presentation.
• Select a
backbone, or conceptual structure.
o Pick a
backbone that supports the purpose of your presentation.
▪ With a
topical backbone, your organize your content by topic.
▪ With a
problem-solution backbone, you clearly detail the situation and describe the negatives,
then explain the solution and project the resulting positives.
▪ A process
backbone allows you to take listeners through a series of sequential or networked
steps.
▪ A
chronological backbone organizes content by time.
▪ A change
of position backbone is a persuasive structure in which you convince your audience
to change their attitude about something.
▪ With an
objection-response backbone, you conduct a point-counterpoint discussion of
each objection.
▪ The
question-answer backbone works through a list of questions and provides corresponding
answers.
▪ With a
topological backbone, a physical object provides the logical structure.
▪ With a
mystery trip, you let a message or story unfold, creating curiosity and
interest by not letting your listeners know exactly where you’re going.
o You can
use more than one backbone if it makes sense based on the content.
Write the
opening.
o Create a
strong hook that grabs attention, describes your purpose, establishes your credibility,
creates rapport, and identifies some common ground.
o Use a question,
anecdote, data, joke, or something else to gain your audience’s interest.
• Create
the body of your presentation.
o Organize
your main points effectively.
o For each
key point, start with a topic sentence, convey the content itself and explain
what it means and how to apply it, and provide a clincher or transition to the
next point.
o Make your
core message clear throughout and ensure every point you make clearly supports
it.
o Play
around with language by incorporating vivid word choices, figurative language,
humor, stories, etc.
o Apply
persuasion by highlighting your credibility, appealing to your listeners’
emotions, and using logic and reason.
• Make a
strong closing.
o Reinforce
your main points and perhaps make a call to action.
o If
possible, end on a positive note.
o Make the
end obvious.
- Visibility – Easily Readable
- Sleep factor – Engaging
- Reliability
- Simplicity
- Decide the Style; what content to use.
- Plain test
- Emphasized test – Green write ,
yellow – Bold etc
- Cued test – boxes/question-response,
Historical font for age
- Balanced Visual – test and
graphic
- Labelled graphic – mostly graphic
- Pure graphic – Pictured, diagram, forms, screenshots.
Variety is a good thing.
- Consider the overall look. –
- Contrast – Backgroud dark and
writing light;
- generally left align text, Use
white space – it is attractive.
- Make test meaningful but concise
– use 6*6 – six lines/six words – don’t write everything – Give title
- Consider Visibility – Create animated
zoom in box if needed
- Be consistent – It should be
same - clean, clear and
uncluttered. – Jumping content. – Create master and take them off when
done.
- Keep it simple – Heading/Subheading
- Consider copyright laws – Not copying anything from internet is okay.
Use your AV in a truly meaningful way.
Your text should be no smaller than XXX points.
Delivering effective and powerful presentations is critical to business success. It’s about making an impact that influences your audience, whether you are an entrepreneur pitching investors, a small business owner pitching a product to a retailer or potential customer, a startup presenting a new initiative, or a manager asking for budget or staffing resources.
Here are five principles you must use to create powerful PowerPoint presentations:
1. It’s
About You, Not the Slides
MATERIALS
Promotional materials for their presentation, as well as the presenter bio and introduction. Learners will also consider how to create handouts that highlight the key points of the presentation without splitting the audience’s attention.
Promotional Information -
- Catchy title - It’s important to pick a title that’ll hook people’s interest and that’s specific to what you’ll be discussing.
- Cover Description format - results,
- 'See,
- Know,
- Do'
- Your Bio - Establish your credibility in your bio. What makes you an expert on this topic? What makes you special - experience, knowledge,
- Your Introduction - Short - include 6 points - Topic, why imp, Name, Title and position, why where you asked to speak on this topic, credentials you have to speak out.
- Handouts - split attention, so audience may miss content. Guidelines - Don't print presentation. It should be different document. Not all content is critical to remember. Give key take away, and give graphics if needed. You can give contents not in the presentation. If you do not have time to cover all.
- Go through your entire presentation, several times.
- Plan for the unexpected.
- You should arrive early for your presentation so you can: (Check all that apply.)
- Check the room setup
- Do a sound test and make sure all equipment is working
- Go through your visuals and ensure they can be seen across the room
- Get your handouts ready
- Mingle with the crowd
During the presentation:
- Pay attention to your voice
- speak confidentaly.
- Talk to the audienct not them
- Maintian eye contact
- Smile geninunely.
- Dont cross arms, fidget.
- Connect with your audience
- Focus on their needs
- Dont use filler words
- Manage interuptions - set expectation in the beginning - only one person to speak, keep phones silent.
- Say Thank you.
- Conduct Q&A
- Use good listening skills
- Repeat or paraphrase question
- Explain and not argue.
- Clean up.
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