4 Basics for business to be done in the same order: Principles /Strategy/ Tactics/Tools - This is the positioning.
Event/Situation+Response = Outcome
6 Steps to Build a Coaching Business, a recipe for results:
- Finalize your Micro Positioning: Micro Niche/Micro Market/Geo Location - You will be in blue ocean and will not be one in the crowd. To begin with start with your locality. Angel is in the details
- Create a Business Plan: Courses/Coaching/Consulting - Better cash flow with limited resources. Win before you win.
- Set up your digital systems: Website, funnels, Emails, Webinars and LMS. Leverage Automation.
- Generate Leads and sales: Webinars. Workshops. Messenger Classes. Attract Customers.
- Nurture Digital Tribes: Inner circle calls. Masterminds. Hackathons. Build Communities. Don't just be a product seller.
- Scale up your marketing and advertising: Content Marketing. Facebook and Google Ads. Increase profits. - To do this we need to have product.
How do we develop curriculum?
It is not about the knowledge that you give, it is about them. They need results. There is lot of knowledge available on the net.
First, write down a hundred questions, which our market is going to be asking you. Based on those a hundred questions, you will design your curriculum. And based on those hundred questions, you’ll start to go out there on social media. And you’ll begin to address those questions because people are asking those questions.
Keep the course of design keeping in mind. What a customer wants and how you can help them solve their problem quickly or as fast as possible in the best possible way with the least resistance. It’s not a tactic here. It is a genuine feeling that has to come through even in your videos.
You can get creative on your expression of your knowledge and express the knowledge, but don’t get creative on the framework.
Ten steps on how you can design your content curriculum.
- Clarity on you Micro Niche
- Clarity on your Position - in congruence to your niche, goal and mission
- Clarity on your Market Need
- Clarity of Outcome - Top 10 results your students will get when they finish your course?
- Clarity of Funnel - You need to have three levels. So a lead magnet is an introductory course. A tripwire is a conceptual course. Then you need to have your core product, which is your implementation course. And then, you need to have another level of profit maximizer, which is where you want to create an impact
- Create a profit maximiser
- Define the value
- Clarity in the pricing strategy
- Clarity in Validation
- Improvistion
- Success Stories
- Content Marketing
- Funnel Building
- Lead Generation System
- Webinar Sales System
- Payment Gateway System
- Learning Management System
- Automation System
- Reporting System
- Customer Management System
- Community Building System
3 Concepts:
- Choose the best
- Aim for Mastery
- The Success Ratio : 80% of your success is in your internal game, 15% of success is external communication. Only 5% of your success is dependent on the tools.
- Click Funnels
- Convert Kit
- Get Response
- Teachable
- Click Magick
- Blue Host
- WPX Hosting
- NameCheap
- Webinar Jam
- Everwebinar
- Zoom
- Demio
- Google Drive
- Zapier
- Razorpay
- Stripe
- ScreenFlow
- Ecamm Live
- Garageband
- Useproof
- Manychat
- Collectchat
- Telegram
- Mindnode
- Mint (Money Management)
Your digital coaching business will only be profitable to the extent that you diversify and build momentum. Course, coaching, consulting, and collaboration.
You can do courses which could be in the form of videos or text. Courses are the easiest thing to do. You can create a digital product.
- You can create a conceptual course, and
- then can create an implementation course where your effort is only one time, but the scalability is much, much higher.
Once you’ve finished the course layer, then you come into the second layer, which is the coaching layer. There are two kinds of coaching.
- You can do one-to-one coaching, or
- you could also do one-to-many coaching.
and the one-to-one coaching can be like four, four sessions, eight sessions, and group coaching can also be based on those kinds of packages based on the number of sessions.
Consulting, which is a little bit more long-term engagement with handholding.
Next, come collaborations. You can create an alliance with three kinds of people:
1. Competitors - Make a list of all the competitors in your industry and see how you can create a win-win model with them. To create such meaningful collaboration with competitors, you need to have a broadminded and open approach without having a scarcity mindset. all had our specialties and we could co-exist and help each other.
2. Complementors - These are essentially people who have the same target market as yours. They are not direct competitors, but they may have similar customers. For example, a personal finance coach may have many of his customers who may be working professionals. You may be a healer whose target market is also working professionals. It will be great to create an alliance and a revenue share model to make it a win-win for both of you. So, make a list of complementors, and build an alliance with them.
3. Influencers - The other way to maximize your profits through alliances is by connecting with big social media influencers. You can find YouTube influencers, Podcast influencers, or Twitter influencers who have a large following. If you have something valuable to offer to their audience, then strike a win-win model, where you could pay them for a “shout-out,” and they make a post about you. For them, the effort may be small, but the returns for you could be high. You could also invite the influencer to come and speak to your tribe, which will enhance your brand and will be valuable to your customers.
Alliances are mighty when you can think about how all can win first. You must never approach this with a “me first” attitude. It will never work. But when they see the value in the collaboration; it will work. Partnership is different from alliances. Get your customers to become your affiliate partners. Those people who have bought and experienced your product are your best referral partners. You can quickly maximize your profits and reduce your cost per acquisition by creating a win-win model with your customers. First, give them 30% to 60% commissions for referring your products. Next, give them commissions when people upgrade to your higher-level programs. Have partner contests and giveaways to incentive their efforts still further.
Usually, in any affiliate program, people want to make extra income but are unsure how to market and sell the product. Adding that layer of education for your partners will give you an added boost in your profitability. Develop an entire library of partner assets - videos, images, and social media posts that my partners can use to quickly promote your courses and webinars, which gives high leverage in marketing and helps you reduce customer acquisition costs. Caution: do not prematurely launch your Partner programme.
The main principle is not how much money you make on the internet. It’s about how you manage the money that you make that really determines your success. Whatever money that you make online, it’s not about how much you make, but it’s how you manage that money. You have to divide them into these five buckets. TWCGO:
Taxes : 40% of your income should go here
Wealth: 10% of all your earnings should go to savings
Charity: 10% of your earnings should be spend on supporting causes
General: 20% should be used for general expenses - home bill, mortgage, grocery etc.
Operations: 20% of whatever you make should be spend on business growth
The other question is how to start doing this the right way.
Step one is you need to master the game of traffic generation, especially on the internet. If you want to master this game and create multiple streams of income on the internet, you need to master traffic.
And the second step is you need to master the game of conversions. Getting people to pull money out of their wallets to buy your products or your service or whatever you’re offering to the right audience. When you master traffic and conversions, then you can apply this model to any number of businesses that you know, that you may have in your mind.
Don't be a copycat. It will not help.
Because
others will be able to see through them and realize this person is saying exactly the same thing as other people. So the credibility also goes down.
Even though one learns from a mentor and follows their coaching system and learns, the way that you will represent your knowledge is unique. You will show it in your thought process, by giving your own twist to the whole game. Some of those principles are evergreen and go back to all the marketing geniuses in the world. They talk about the same things, but how you present the information, the way that you develop your formula is unique though.
Second problem in the thought industry is they feel that what kind of results that they can get is precisely by watching somebody else. They set that as a benchmark without realizing that each one’s journey is going to be different because each one’s niche is unique, each one’s persona is special.
Another problem is people set unrealistic benchmarks. If you follow the right system, you can achieve some results in the next 60 days, 90 days. Each one of us has a different journey. Each one of us comes from a different background. Some people are able to get the results because of the six to seven years of struggling before this, making those mistakes, and ultimately developing that model.
The third problem is a lot of people want shortcuts, a get rich quick dream. Shortcuts don’t work. Even if it works for a short time, you may lose that money or something. There’s always the law of nature, what goes around, comes around. You have to invest your time, you have to aim for mastery. You cannot expect to become like an expert overnight, but you need to think of yourself as a work in progress on a day-to-day basis to put in the effort, learn those skill sets.
People who are looking for shortcuts find out what is that latest Facebook ad tool that you’re using, the landing page, a template you’re using and simply use the same landing page, swipe all your headlines, and do it. There is no shortcut to success, but if you follow a system that is already working, when you infuse your uniqueness into a system that’s working, that can help you get results faster.
The shortcut mindset itself is wrong. Those people who are coaches themselves and who want only the hacks and the shortcuts will end up attracting those kinds of students who want shortcuts.
Be Unique! Be You!
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