It is so so important getting the Validation Phase right- where we need to:
a. Understand and overcome the rejections,
b. Cracking the code,
c. Working on your self by shifting your energy and
d. Working on the offer
e. Win the hearts of the audience through authenticity, transparency and mission
How do we do this?
There are going to be rejections. Work on your energy and your offer. This is a phase when you have to win the hearts of your audience through your authenticity, transparency and true mission you are on.
People buy you and not your product. So, don’t sell product, sell memberships. It is all about communities.
CONCEPTS:
1. Take a 90 days challenge to release You tube video content.
2. Join various groups on Facebook and Linked in. Start connecting with people by meaningful engagement through comments on really genuine posts you connect with.
3. Emotional connection by appreciating their comments with 20 to 30 people a day. Over a span of 20 to 30 days, they will start following you.
4. Message on private window just to connect and open up by asking open ended questions without any agenda to sell.
5. Conduct one free webinar per week not for sales but only to satisfy their doubts and add value for 3 months.
6. Perform atleast 20 to 30 one on one calls for free.
7. Start developing your private Facebook group by engaging them through polls , webinars and one to one. If you nurture them well, their will 20 to 30 percent conversion.
8. A sales webinar once a week and a clarity webinar with no sales for nurturing once a week will be useful in the long run.
9. Run a Google form asking them why they didn’t buy the product. You will understand their resistances and you will be able to improve your offer.
10. If you can focus on having 60 sales in 6 months, it will be Rs. 3 lacs without spending a penny on ads. Give yourself 6 months to nurture your community, work on yourself and believe in yourself.
11. Surround yourself with action takers. Proximity is Power.
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