Day - 6 - Sugar cosmetics - Brand story _ take away notes
1)Customer preferences are changing dynamically
2)Sugar cosmetics - Every entrepreneur journey will cross both ups and downs together..
3)Subscription Model - repeated buying is the key aspect of it - hence CAC is less and hence better ROI
4)Understand the Changing marketplace analytics
5)Fabbag - Company starts with a different ideology but later the market demands changes the company product line.
6)Customer usually will be reluctant in giving personal data and on their emotional needs and demands.
7)Personalized questionnaire is listed to the customer after every buy.
8)They built a strong resource of customer response data, which becomes the reference book for all their future decisions.
9)Customer feedback and change management loop is a core aspects for a brand growth.
10)They understand with that high volume of customer expectations data and they revamped the product line accordingly.
11)Customer buying preferences such as the buying methods / brand experience / product on demand / variable need based on occasion / defines product portfolio
12)Black kajal & eyeliner - became the Queen products and from there they reached 500 SKU’s
13)Sugar cosmetics had a reasonable fan Following / a cult based following / a pride for a customer who owns It / a personalized connect /
14)Customers with their belief, were ready to buy added products launched without hesitation.
15)E COMMERCE brings a better initial leverage for brands to go for store openings.
16)A wide community and strong distribution methods.
17)non stop R & D - future order value and volume were pitched with the manufactures
18)Take immediate recall on SKU’s that haven't reached as expected
19)A High focus on Low inventory management
20)Pre launch - market mirroring feedback givers - 50 internal +5000 external
21)A Plan that good match the changing demands of next gen will have a sustainability and success score.
22)A specific product with high sales - a deep R&D - understood for a long lasting result - A mass personalized understanding
23)Influencers - specific domain - content creators - they make product speak -
24)Product Boosting done through specific influencers when there was a specific marketing acute need.
25)Test run the product in market and have a backup plan for either scaling up or exit based on the sales.
26 ) Good website experience - better engagement
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