· AIDA – Awareness, Interest, Desire,
Action.
· Funnel – More Leads – More Sales. AIDA.
· ATL – Above the line marketing – Digital
Campaign – radio, TV, National/international; BTL – Below the line – Those around
us, like ‘No Parking’ – billboards, local ads.
· FB: 9 Dots – Ad – 4 dot New Lead Generation Ad set
– give location, age, gender, 30% will be fake leads as there will be fake
profiles, only 70% will be correct leads. Detailed targeting.
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